Storyboarding — a very simple way of building business cases

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Story telling is a very old art form. Even in the field of User Experience Design it forms a very important role. It can cover important persona, their key tasks, wish lists and desires. A storyboard can clearly set the tone for the app or a website you are developing based on the explicit wishes and desires that come on the white board. Effectively, storyboarding helps you build as well as explain business cases in a simple way.

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Storyboarding of application being carried out at Umber Learning Facility

The storyboard drawn here elaborates an interaction flow which happens in any new age India Budget Wedding. The story revolves around planning a wedding for a techno-savvy guy Ravi, his dreamy wife Rashmi, his orthodox father Papaji and his 4 Friends. This a story of individual aspirations, dreams, emotions and managing things using new age technology. This is a story of love-cum-arranged marriage, the agony of managing your own wedding from long distance and expecting a final scenario of a situation — “and they happily lived forever !!!!”

Aspirations, Journey, Budgets, Inter dependencies, Workflows, Authorities and responsibilities etc can be narrated very effectively through this sketch or storyboard as we may term it. How technology plays a helping hand and bridges the gap, how virtual tools like video call can be integrated, how the need of managing budgets, comparisons, order placements, is needed can be visualized. The task-list, guest lists, event lists, multiple of them, created by multiple stake holders and their inter-dependencies also can be seen here. Long business cases also can be explained to multiple teams using the tool and technique of story boarding.

Further Story boarding is also used in software development as part of identifying the specifications for particular software. During the specification phase, screens that the software will display are drawn, either on paper or using other specialized software, to illustrate the important steps of the user experience.

The storyboard is then modified by the engineers and the client while they decide on their specific needs. The reason why story boarding is useful during software engineering is that it helps the user understand exactly how the software will work, much better than an abstract description. It is also cheaper to make changes to a storyboard than an implemented piece of software.

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About The Author

The author of this document is Shetall Natuu. She is a UX design consultant, author and mentor. This guide is a summary of her team's experience of Usability Testing Services over several projects undertaken by Umber Learning Facility.