User experience design is a collaborative space. In the world where there exist aestheticless functional products which are built from purely functional perspective and on the other hand there lie functionless aesthetic solutions. Good User Experience design helps us strike the right balance as it is a combination of art and science in true sense. Since 2014 Umber learning facility is actively working in this area through its design consultancy, interaction design training and consultancy work.
Design research supported by business research is what we do. It helps us find critical business insights which act as business differentiator. Design Thinking and business innovation tools help us achieve these insights. Shetall Natuu, NID Faculty associate, over 23 years of design teaching and mentoring experience helps craft these experiences. She works with the team and defines correct Visual balance with interactions needed for the UX projects. Standard Design Process is followed for all projects. A founder member of IXDA Pune chapter she helps spread UX Design awareness in and around Pune through the monthly Meetups that are organized. IXDA is a global body with more than 100,000 active members and 200 plus local groups.
We work with startups to enterprises. Our specialisation is for companies who dream of building their own products. Product DNA is different from service DNA and its needs a long term vision and business strategy. We have understood this differentiator very well. Business design, UX Design, Low and high fidelity prototypes, Visual design and UI development is what we regularly do. Our development alliance companies even have the capability of building end-to-end solution. Our outcome seamlessly integrates as a part of your development process. Design is all about experience see and felt on the final product. Having usability testing lab with us, we offer usability testing services which help our clients bridge technology gaps if any. Fail early fail fast strategy helps build products as conceived by the real users.
When you connect with us we will consult you on the various methods of improving your existing products and services or help you build new ones. A better design will ultimately lead you to better customer satisfaction which will lead you help your business goals.
“By asking the question before you actually build the product, feature, or service, you are reducing waste—time, resources, and energy.” - Tomer Sharon (Book Validating Product Ideas Through Lean User Research )
ULF offers User Research services. Observing and interviewing target audience of your site, problems they face in the domain space, explicit need and the pain is studied. What people speak and what they do is not accurate so we draw implicit meaning out of their needs and behaviour. The research methods are Ethnographic in nature.
Several insights are drawn from research findings. Funnel method is adopted with your team members for narrowing the scope of project.
Corporate Clients, Start-ups, App Development clients, Products with IoT or Augmented Reality need to validate and make corrective changes in the product. You can now run a Usability test at efficient budgets and with users of respective profiles.
We have user profiles from kids age ranging from 2 to 6 years, 6 to 12 years, 12 to teens and young adults, working and non-working mothers, different economic and social background people, gamer's profiles, fathers and working men's profile, large panel of mobile user students etc.
The user is put in a comfortable environment and is distantly observed by 5 to 10 product development team members. Discussion and validation can be an instant follow-on session in Umber UX facility. Test facility is geared and adapted to real-life situation to conduct the study.
We also have a team which can simulate your test environments to match your users' context.
Report covers the process and methodology of testing. Detailed findings of the test are documented. We further extend our support in finding design insights through participatory brainstorming with the test users.
You get paid to complete a set of tasks on a website, mobile application or game testing. Join our large panel of consumer testers. This is an exciting and efficient way to make money in your spare time.
We suggest and propose plan of the project based on the brief from the client. Situation is understood and the scope of the project defined by our team. Heuristic evaluation, Paper Wire Frames, Visual Design Photoshop Screen, and Integrating PSD slices into Activity/Fragment xml files for Android Jellybean and above are some of our standard offerings.
Our key considerations when testing children are, use of age-appropriate language, being sensitive to their maturity levels, is prepared for siblings to come along. We also give ourselves more time between sessions; we recruit more participants than we need. We give children something to take home in addition to their other compensation.
Our testing methodology includes, Involving Parents throughout the Process, ask them to moderate in certain situation, we offer freedom of expression and never force for a task completion during testing. To wait till the child is in the right frame of mind and is willingly and playfully participating is our concern at all times.
Analysis and insights are usually from the body language and non-verbal communication. Kids do not lie or fake up; the task of finding user feedback is on our expertise of understanding kid's behaviour and experience journey of the test application.